How Does Affiliate Marketing in Betting Work? A Guide for Residents of Brazil

Blog » How Does Affiliate Marketing in Betting Work? A Guide for Residents of Brazil

In 🇧🇷 Brazil interest in betting is growing rapidly — especially after its legalization in online. Affiliates from all over the world are actively cashing in on this trend by promoting offers and earning through affiliate marketing. But Brazilian residents have a couple of key advantages over other webmasters:

• They speak Brazilian Portuguese;
• They understand the local mindset and culture.

So if you’ve been living in Brazil for a while and are interested in affiliate marketing, we recommend checking out this vertical.

What is Affiliate Marketing?

Affiliate marketing is the process of acquiring traffic through advertising channels and monetizing it with offers. An offer is a partnership deal where the advertiser pays the affiliate for specific actions performed by the users. The advertiser is the provider of a product or service, while the affiliate is the one who supplies that advertiser with customer traffic.

In this example the affiliate earns $50 if a player places bets totaling at least 30 Brazilian reais.

If the affiliate chooses to work with the offer shown in the screenshot above, their goal is to earn $50 per 🎯 conversion while spending less than $50 on a user that brings in that conversion. The difference between the earnings from the action and the cost of traffic will determine whether the affiliate ends up with a 💲 profit or a loss.

Once the affiliate starts working with the offer, they receive a 🔗 unique link with their ID, which tracks and confirms that it was this specific affiliate who brought in the conversion for the advertiser.

Affiliate marketing covers many verticals (i.e., product and service niches) — dating, nutra (beauty and health products), crypto trading, gambling (iGaming) and much more. But the gambling niche and sports betting in particular are seeing major 📈 growth in Brazil.

Data source.

The growth of the betting industry means that the demand is rising, new offers are constantly appearing and new bookmakers are regularly entering the market. As a result, the demand for affiliates is also increasing. So now is the perfect time to surf up and dive into the betting as an affiliate.

Specifics of Affiliate Marketing in Betting

Here’s what the sales funnel looks like in betting:

• Users, coming from another source, click on an ad or a link ;
• They see sports events and the odds or they are shown an app description and its screenshots;
• The potential client installs the app and creates an account. Less often they visit the website and register there instead;
• After registration they’re prompted to place a bet on some event. But to place a bet, the system asks them to make a deposit. A free bet as a bonus is offered sometimes;
• The player deposits an amount equal to or above the required minimum and places a bet;
• From time to time the bettor  receives  push notifications, email promos or Telegram messages from the betting operator to bring the player back and encourage more bets.

Bettors are encouraged to follow social media accounts or Telegram channels so they don’t miss out and see news updates.

Betting offers are affiliate deals from bookmakers. Usually they pay affiliates for the following target actions:

• A deposit;
• A share of the bets placed;
• A share of the player’s losses.

In very rare cases bookmakers also pay for user registrations or app installs.

Advertisers usually require your traffic 🤝 to meet certain KPIs. The bookmaker determines the quality of the bettors you’ve brought in by assessing these key performance indicators.

For example, the screenshot above shows that the advertiser requires that the average number of deposits from players should be 1.5. It doesn’t mean that every player you bring in has to deposit more than 1.5 times. Let us explain: for example, 10 players deposit once while another 10 deposit twice — the average number of deposits per player is exactly 1.5x as 20 players placed 30 bets in total. If this happens within two weeks, the advertiser considers that the traffic meets the conditions and pays for the conversions.

In the betting niche, advertisers often set ☝️ additional requirements and conditions, such as:

• Not promoting to audiences under 18, 21 or 25 years old and avoiding strictly female targeting;
• Using only specific traffic sources: the exact list varies by advertiser;
• Not referencing celebrities or public figures;
• Not mentioning the deposit amount a user must make to place bets.

Different advertisers may have slightly different rules, but overall, they follow this general pattern. Keep in mind: if you violate the offer terms, you might not get paid for the conversions.

Remember: betting is a seasonal niche. This means you can earn well from promoting bookmakers only during major sporting events. Outside of those periods, your income will likely be modest — or nonexistent.

Where to Get Traffic for Betting Offers and How to Work With It

There are several popular and well-established traffic sources in affiliate marketing used across many verticals — including betting. Let’s take a look at how to acquire traffic from each of them.

Facebook Ads

Most affiliates work with this traffic source, so let’s start here. To launch an ad campaign, you’ll need to:

• Buy or rent a Facebook account, preferably verified. This type of account is known as a “king” account. Of course, you can create one yourself — but if the account is less than a year old, Facebook’s algorithms won’t trust it and it’s likely to get restricted or banned.
• Buy or register additional Facebook accounts by yourself and link them to the main account or the Business Manager (BM). These accounts are usually created automatically with special software and don’t need to be aged.
• Set up an antidetect browser profile, choose a suitable subscription plan and connect a proxy. This prevents Facebook from detecting that all your accounts are managed by the same person, which can otherwise lead to bans. 🔥 Dolphin Anty is a solid option — it even lets you buy proxies directly through the platform.
• Link the additional accounts to your main one or to the Business Manager. If you go the BM route, you’ll need to buy a BM and let it rest for a couple of days. Both methods are viable, and affiliates usually prefer what they used to.
• Get virtual cards for ad payments. Services like Flexcard, AdsCard, PST.net and others will help.
• Develop ad creatives that comply with Facebook’s ad policies (in other case moderation will block them) and subtly offer the opportunity to place the bet.

You’ll also need to 📱 rent an app, since in most cases it’s much easier to pass Facebook moderation this way. You can rent apps through services like AppDelivery, iRent or CPA.STORE. When you rent an app, you’re given a link to the Play Market or another page for its download.

Here’s an example of creating an app through PWA Market. Using their built-in builder, you create the app. After that, you rent it and start promoting it.

Your task as an affiliate is to set up an ad campaign aimed at getting app installs.

And then you ⚙️ optimize it app events.

Challenges:

• Strict moderation: direct ads for betting are almost always rejected. So you shouldn’t openly mention that you’re advertising a bookmaker. Instead, just show odds for different teams. Write in the ad text something like “Experts give these predictions…”. If you drive traffic NOT to the Play Market but to a page that mimics the App Store/Google Play, you’ll need a cloaking service that helps to show a real page to users and a fake one to moderators.
• Frequent bans of accounts and Business Managers are inevitable. Ad accounts, BMs, and king accounts will be regularly blocked no matter how good your antidetect tool is. Payment cards get blocked too. These are called consumables and you’ll need them regularly.

In-app Advertising 

This is advertising in mobile apps, launched through networks like Unity, IronSource, AppLovin, AdMob and a few others. Running ads here is much easier than on Facebook. Here’s what you need to do:

• Register with an in-app network and fund your ad account. Minimum top-ups often start at $1,000.
• Prepare creatives for betting. Creative requirements depend on the platform. Unity, AppLovin and some others ban gambling and betting ads. Some networks allow it. Depending on the network’s rules, you either create disguised creatives and set up cloaking or advertise betting directly.
• Choose a format: static banner, interstitial or rewarded video. You can test all these methods together. Also, set targeting by GEO, operating system, device types and other parameters. 
• Launch the campaign and set up tracking. Tracking shows which ad streams work and which don’t. AppsFlyer is usually used for tracking ads in in-app networks.

Here’s an example of statistics on profitable and unprofitable ad campaigns in AppsFlyer.

This kind of data helps you turn off ineffective and unprofitable ads, saving your budget for the campaigns that generate income.

✅ The advantage of in-app networks is that with proper setup, you can get a lot of cheap traffic. Many of them are also much more lenient with creatives. As a result, ads get rejected and accounts get blocked less often.

❌ The downside of in-app networks is that they require large investments. Not only does the minimum top-up usually exceed $1,000, but you’ll also spend several thousand more just on ad optimization.

Push Networks

These include Richads, Propellerads, Push.house, Clickadilla, Tacolo.co, Evadav, Galaksion and several others. This is the simplest category of traffic sources, requiring the least effort. Many of these networks allow you to run ads not only as push notifications but also as in-page push, popunder, interstitial and even native banners.

Ad formats available on Propellerads.

To launch a campaign, you need to register with the network and prepare creatives with texts. There’s no need to overthink the images — usually it’s enough to grab pictures from Google Images, Pinterest or free stock photo sites. While creating and setting up campaigns, you can select 🙋‍♂️ user activity levels. It’s recommended to keep only high activity users, as they’re more likely to open accounts, fund them and place bets — and you will earn your rewards.

You also need to set up a postback URL from the affiliate network so that it sends conversion data directly to the ad network. This way, you won’t need a separate tracker and can still see which creatives and targeting settings are generating profit.

☹️ The main downside of push networks is the large amount of low-quality traffic (bots, users that are not interested in buying). That’s why testing your ads and compiling blacklists of source sites (where your ads should no longer be shown) can cost you several thousand dollars.

Where to Find and How to Generate Creatives for Betting?

If you start searching for betting offers blindly, you risk spending too much money on testing. So it’s better to start with:

• Checking what offers other affiliates are promoting;
• Seeing the creatives they’re using.

To find out what kind of ads affiliates are running, you can use a 🔎 spy tool. If you’re focusing on Facebook ads, we recommend using Tyver.

To search for ads in push networks, we recommend using spy.house and spy.push. The first one is free, but doesn’t always find up-to-date ads. The second one is paid, but finds more relevant ads.

To generate betting creatives for Facebook or In-app, you not only need to look for similar examples in a spy tool, but also keep in mind that you’ll have to bypass moderation. The moderator must not realize you’re promoting a betting app or website.

That’s why your creatives should focus on the idea that 👀 the user can get insider tips, betting predictions or even just check out upcoming sports events and the odds for them.

An alternative approach is to present the offer as a way to 💰 make money from betting. But in this case, you’ll need to set up cloaking and show moderators a fake page — like a story or a news article about someone making money from betting.

To figure out which specific offer is being promoted, you need to follow the ad link. But sometimes the real landing page is hidden because of 🥷 cloaking (affiliates hide the target page not only from moderators but also from competitors). To bypass the cloak and find the real landing page, you’ll need to use an antidetect browser.

Generating creatives is pretty simple. Just sign up for a design service like Canva, Adobe Express, Pixlr, Figma or any similar tool. Choose a fitting background as these platforms have tons of ready-made templates.

If needed, find screenshots with odds online. Use AI like ChatGPT to generate ad text. In the prompt mention that it shouldn’t directly reference betting — it should simply attract people who are into betting. Then overlay the text on the image or add it directly into the ad.

Generating creatives for push ads is way easier. Just find 🤸‍♂️ images with athletes, odds or similar visuals, then come up with a short line of text. You can also generate the text with ChatGPT and adapt it as needed.

Case Study

Unfortunately, we couldn’t find real case studies on making money with betting in Brazil. Fortunately, this means that 😎 not many people are working with betting offers in Brazil. So, if you decide to earn through affiliate marketing, you won’t have much competition.

However, you can still learn from examples in other regions. The source of the apps wasn’t specified, but we believe they were provided by the advertiser as it is a pretty common practice.

In this case, the affiliate drove traffic to GG Bet (Poland) before the 2022 World Cup. To launch the campaign, they prepared 10 creatives and ran a test campaign. Out of those, 3 performed well and continued running.

The first creative depicted ⚽️ a famous Polish football player, the offer’s logo, the tournament name, bonus terms and a call-to-action button saying “BET NOW.” In another creative the webmaster used a question: “Who will win the tournament?” Of course, one of the answer options was Poland, along with the potential payout if the user bet 100 PLN and guessed correctly.

For advertising, he used an aged Facebook account with a solid activity history. He then linked additional accounts to it — 10–15 in total. He also used the anti-detect browser 🚀 Dolphin Anty and ASocks proxies.

In the end, the affiliate achieved the following results:

• Traffic period: 19.11.2022 – 25.11.2022;
• Affiliate network: Pepper Partners;
• Traffic source: Facebook;
• Offer: GG Bet;
• GEO: Poland;
• Payout per first deposit: $75;
• Ad spend: $1400;
• Account purchase costs: $240;
• Revenue: $2775;
• Net profit: $1135;
• ROI: 69%.

You can check out the full case study via the link turn on the browser’s auto-translate feature).

Conclusion

As you can see, affiliate marketing can generate pretty solid earnings. Especially considering that Brazil is a much larger market than Poland. There’s a lot of traffic from Brazil available on Facebook, in push networks and also through in-app sources.

If you don’t have the necessary skills yet, you can make things easier by either working with push networks or choosing offers that provide mobile apps for arbitrage.

Just remember — before working with any offer, make sure to read the rules, restrictions and KPIs. Otherwise, you might unknowingly violate them and lose a portion of your earnings. We also recommend getting familiar with the key concepts of affiliate marketing and the betting industry.