Complete Guide to Online Betting Regulations in Brazil 2025
Blog » Complete Guide to Online Betting Regulations in Brazil 2025
Since January 1, 2025, new regulations on 🎰 online betting have come into effect in 🇧🇷 Brazil. The authorities have tightened requirements for operators, introduced advertising controls and, most importantly, started actively monitoring those who attract gamblers and betters. Here’s what has changed, where you can drive traffic now and how to avoid fines.
Key Betting Regulations
There are three main laws in Brazil that regulate gambling verticals. All of them are available on the Ministry of Finance’s website.
Here’s what these laws regulate:
- Law No. 14.790/2023. Regulates fixed-odds betting activities, including online casinos, and sets requirements for operators, such as having a legal entity, complying with tax obligations and implementing anti-money laundering measures.
- Ordinance No. 1,207 of July 29, 2024. Establishes technical and operational requirements for online games, including mandatory game certification, the use of random number generators and providing players with full information about potential winnings before the game starts.
- Ordinance No. 1,475 of September 17, 2024. According to this document, starting October 1, 2024, operators who have not applied for a license will have their activities suspended. As of January 1, 2025, only companies with a valid license will be allowed to legally operate in Brazil.
The Ministry of Finance publishes a list of companies authorized to operate in the fixed-odds betting sector. This list is available on the official website and is regularly updated.
What You Should Know about Promoting Betting in Brazil
There are a few ☝️ key points you need to know before you start driving traffic to casinos and other gambling platforms.
Bookmakers Without a License are Illegal
Only officially licensed operators are now allowed to operate in Brazil. Anything not listed in the Ministry of Finance’s registry is considered illegal. Working with such bookmakers poses a risk both for the affiliate and the player.
The list of licensed companies is available on the Consumidor website.
What to do:
- Check the affiliate programs you work with — they must be linked to a licensed operator;
- Don’t drive traffic to greyhat offers, even if the CPL/CPA looks tempting.
Advertising and Promotion: a Zone of Special Control
Affiliate marketing in Brazil now falls 🎯 under the same regulations as “official” advertising. This means you are no longer allowed to:
- Cloak offers as fintech/news/investment content without clearly stating it’s betting;
- Target ads at minors;
- Make false promises like “100% guaranteed win,” “AI-based system” and so on;
- Collaborate with public pages or influencers who don’t label advertising as advertising.
What to do:
- Add disclaimers about the risks of gambling;
- Don’t drive traffic to deceptive funnels — regulators have started tracking them;
- Work with agencies and affiliate programs that comply with the new law.
🥷 Hidden advertising violates the law and can lead to sanctions. For influencers, this may mean a warning or suspension of activity for up to six months, with the possibility of extension or even criminal liability. Social networks may face fines of up to 2% of their annual revenue for failing to remove prohibited content or not having proper mechanisms for handling complaints.
Responsibility is not a Myth
According to the new legislation, for serious violations, penalties for promoting illegal betting can be imposed 👯 not only on the operator but also on their partner if it is proven they helped bring users to an illegal platform.
What to do:
- Register who you work with: contracts, links, terms;
- Keep proof that the operator has a license and other necessary legal documents;
- Don’t work through “grey” redirects if you don’t know where the final URL leads.
Responsibility for violations now falls on every link in the 🔗 affiliate chain, so it’s best to double- or triple-check everything.
What an Affiliate Should Do to Stay in the Geo
The first and most important thing — choose your partners wisely. Work with those who specialize in LATAM and understand the local legislation.
The second point — transparency helps avoid risks. If you’re driving traffic to legal offers, don’t cloak your landing pages and don’t use grey or, even worse, black schemes.
And use trusted sources of information. In our case, that’s the Brazilian Ministry of Finance. All new updates are first published on their official website.
Conclusion
The Brazilian betting market is a 📈 huge and promising opportunity, especially for affiliates. But since 2025, it’s no longer the Wild West. Now, everyone has to follow the rules. If you want to earn — 👨⚖️ follow the law, avoid shady affiliate programs and don’t try to bypass regulations.
